Data enrichment can be termed as merging third-party data from an external source with an existing database of first-party consumer data. Brands do this in order to enhance the data they already own so they can make much more informed decisions. All customer data, no matter their source, begins in its very raw form. When this data flows into a central data store/stream, it often is ingested into the system in the form of discrete datasets. Most often, when this happens, data is continuously being dumped into a data lake, or a data swamp, full of raw info that isn’t useful outside of very narrow contexts.
Data enrichment services like Solutionbility make this raw data more useful. By adding data from other third parties, brands gain much more in-depth insight into their customers’ lives, behaviors, and purchasing habits. The resulting enriched data is rich and more detailed, which enables them to more easily personalize their messaging campaigns because they know more about their clients and customers. Secure data enrichment processes are an essential part of building up the golden customer record. One dataset by itself, no matter how detailed, doesn’t include every piece of transactional or behavioral data needed to build a single comprehensive view of a customer. This is why data enrichment practices are significant to marketing’s long-term objective of delivering personalized experiences.
There are as several types of data enrichment as there are many sources to acquire data from, but two of the most widespread are:
Every form of data enrichment method is valid, depending on your business objectives. What’s essential is identifying the kind of data your business needs to work with and acquire a positive solution by a reliable service provider like Solutionbility. A word of caution, nevertheless. Whenever you acquire third-party data or attempt to match two first-party datasets, there must be a common factor that links the two datasets together.
For any anonymous customers, this can be a device ID signifying a desktop computer or a mobile device. For known customers, this could be their first name, last name, or mailing address. Even an email address can be used as an identifier to match and merge two distinct data sets. Or else, the original dataset won’t be enriched because there’s nothing to show that the two data sets refer to the same customers.
With Solutionbility’s data enrichment services, you can:
Plan better, Prioritize Faster, and Prospect Smarter with the Help of Custom Data.
Our software is very simple and straightforward to use. Upload your file and let us enrich it with leads information and business data.
Now offering, pro plan. With our Pro plan, you can enrich unlimited data. Enhance the efficiency of your business data by enriching it, acquire more leads, and get more sales.